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AI-in-a-box to innovate, outpace and outperform

Atlas is the powerful AI-driven platform that drives smarter decision making across Customer Value Management, acquisition and operational efficiency use cases. Leverage your data and our prebuilt AI models to drive sustainable growth and superior performance.

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Customers

Powering millions of predictions daily for customers around the world.

Industries we work with

MVNOs

Use AI-driven insights to accelerate retention, upselling, and hyper-personalisation.

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Telcos

Optimise the customer lifecycle with AI-powered decision intelligence and automation.

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Utilities

Merge market and property data to enhance planning, engagement, and lifecycle decisions.

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Subscription

Boost recurring revenue with AI-driven pricing, retention, and personalisation.

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Discover the power of decision intelligence

Atlas helps to accelerate AI adoption using prebuilt models engineered for your industry use cases. AI is used for decision support with strategic planning, and for ‘always on’ optimisation of KPIs such as churn, LTV and CPA.

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Powered by data, enriched with context

Atlas centralises and organises your customer data, ensuring it’s always accessible whenever you need it. Our proprietary model enriches the customer data with competitive and third-party data – market, geographic, and behavioural – to deliver deeper insights and understanding.

• Access via the Atlas Open API, cloud transfer, or your data lake.
• Predict and track business performance.
• Simulate decision impact.
• Learn from past outcomes.
• Quantify long-term effects.
• Monitor decisions over time.

One platform, many capabilities

Built by SourseAI’s world-class data science and tech experts, Atlas delivers powerful capabilities to optimise all aspects of the customer lifecycle and maximise business KPIs.

Customer data platform built for telcos

Centralise and govern all customer data in the industry-specific data platform and create a single, actionable view of every customer.

Monitor, manage and optimise performance

Powerful analytics, business intelligence, real-time dashboards and AI tools mean you can forecast, monitor and manage commercial and trading performance easily and accurately.

Customer acquisition

Expected lifetime value and financial data modelled alongside marketing, CRM, and behavioural data to analyse and predict the impact of new joiners. Advanced machine learning applied to marketing mix optimisation to predict marketing spend impact.

Customer value management

Launch with mature customer lifecycle management capabilities to deliver great customer value from day 1 with NBO and NBA prebuilt and ready to go.

Customer engagement

Build and automate impactful multi-channel campaigns. Establish strong CLM and deliver high-impact communications across all marketing channels.

Use cases – grow, retain and engage more customers

Extend customer LTV

Unlock greater lifetime value with data-informed monetisation strategies.

Maximise customer yield

Drive more value from your customer base with targeted growth tactics.

Optimise retention and engagement

Boost customer loyalty with data-driven insights and personalised interactions.

AI-powered acquisition

Leverage AI to predict and implement effective customer acquisition strategies and improve conversions.

Real-time contextual marketing

Deliver contextual and behavioural offers and services at the ideal point of interaction.

Hyper-personalisation at scale

Engage customers with precision, creating deeper, more meaningful connections.

CVM at Scale

Atlas gives you 50+ cutting-edge ML and AI models to unlock real-time insights across product, pricing, messaging, and offers.

Go beyond predictions – redesign your CVM to leverage real customer behaviour and deliver true hyper-personalisation at scale. Deliver best-in-class NBO and NBA programs– driving growth without the OPEX overhead.

Ecosystem & Telco Tech Partners

Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.

4.5x top-ups, $500K+ revenue gain

Increased top-up rate by 4.5x, resulting in >+500k in annualised revenue, and boosted recharge frequency by 5x representing $1.1m in LTV.

– MVNO, ANZ
Smarter bundling, stronger upsell

Identified optimised product sequencing to improve bundling rate by 25% in the first 90 days, and identified up-sell windows by product, increasing upsell campaign conversions by 15%.

– Sub-brand, ANZ
Behaviour-driven growth

Segmented subscribers behaviourally, targeting churn and cross-sell to drive bottom-line revenue improvement.

– MVNO, ANZ
Maximised marketing efficiency

Redirected budget to best channels during key periods, resulting in 50% more efficient CPA. 30% incremental marketing spend delivered 100% incremental growth FY.

– Boost Mobile, ANZ

Connect with us

We’d love to talk to you about Atlas and the application of AI in your business. If you’re a business or IT decision-maker, get in touch.

Get in touch

AI-in-a-box to innovate, outpace and outperform

Customers

Industries we work with

MVNOs

Telcos

Utilities

Subscription

Discover the power of decision intelligence

Powered by data, enriched with context

One platform, many capabilities

Customer data platform built for telcos

Monitor, manage and optimise performance

Customer acquisition

Customer value management

Customer engagement

Use cases – grow, retain and engage more customers

Extend customer LTV

Maximise customer yield

Optimise retention and engagement

AI-powered acquisition

Real-time contextual marketing

Hyper-personalisation at scale

CVM at Scale

Ecosystem & Telco Tech Partners

4.5x top-ups, $500K+ revenue gain

Smarter bundling, stronger upsell

Behaviour-driven growth

Maximised marketing efficiency

Connect with us