Smarter marketing. Stronger growth.
Unlock powerful, data-driven insights with SourseAI’s Marketing Mix Modelling – making informed decisions to optimise spend, maximise ROI, and drive sustainable growth.
Customers
Helping our customers to make strategic data-driven marketing decisions with confidence.
Confident decisions. Maximised efficiency. Optimal results – whatever your product.
SourseAI’s Marketing Mix Modelling solution helps you acquire high quality customers and grow your base with confidence and precision – boosting ROI and driving long-term success.
Designed for subscription and FMCG brands, it delivers deep insights into acquisition, loyalty, and lifetime value – empowering you to make informed strategic decisions that improve marketing investments and accelerate performance and growth.
Measure what matters
Understand the true impact of all marketing channels, both online and offline.
Maximise marketing ROI
Allocate spend with precision, optimising your ROI and growing your business.
Adapt with agility
Respond rapidly to market shifts and evolving customer needs with real-time insights.
Improve budget efficiency
Reduce spend without compromising on conversion or customer experience.
Data-driven marketing, real results.
With AI-powered analysis and scenario planning tools, SourseAI’s Spend Impact helps you make smarter marketing decisions that drive long-term growth or support your cost reduction requirements.
Correlations between channels and conversions
Understand how different channels – online, offline, paid, and organic – impact conversions. Factor in competitive influences and market forces to pinpoint seasonality and event-driven results.
See spend vs. impact by channel
Gain clear insights into where your budget is driving the most value. Optimise performance and maximise returns with data-backed decisions.
Identify points of efficiency and diminishing returns
Recognise where channels are most efficient and where diminishing returns begin, so you can reallocate spend wisely.
Predict and plan for future success
Easily forecast the impact of budget, pricing, and strategy changes to plan for success.
Understand channel performance
Pinpoint the best-performing channels for your advertising and focus your spending on the most effective platforms.
Refine pricing and campaigns
Optimise your strategies by analysing pricing sensitivity and maximising profit margins.
Plan smarter with seasonal insights
Adjust campaigns based on seasonal trends to ensure maximum impact year-round.
Ready to unlock the power of data-driven marketing?
Connect with us – discover how Marketing Mix Modelling can deliver data-driven insights that optimise your marketing investments and power your growth.
Book a demo