
AI-in-a-box to innovate, outpace and outperform
Atlas is the powerful AI-driven platform that drives smarter decision making across Customer Value Management, acquisition and operational efficiency use cases. Leverage your data and our prebuilt AI models to drive sustainable growth and superior performance.
Customers
Powering millions of predictions daily for customers around the world.




Industries we work with
MVNOs
Use AI-driven insights to accelerate retention, upselling, and hyper-personalisation.
Telcos
Optimise the customer lifecycle with AI-powered decision intelligence and automation.
Utilities
Merge market and property data to enhance planning, engagement, and lifecycle decisions.
Subscription
Boost recurring revenue with AI-driven pricing, retention, and personalisation.
Powered by data, enriched with context
Atlas centralises and organises your customer data, ensuring it’s always accessible whenever you need it. Our proprietary model enriches the customer data with competitive and third-party data – market, geographic, and behavioural – to deliver deeper insights and understanding.
• Access via the Atlas Open API, cloud transfer, or your data lake.
• Predict and track business performance.
• Simulate decision impact.
• Learn from past outcomes.
• Quantify long-term effects.
• Monitor decisions over time.

One platform, many capabilities
Built by SourseAI’s world-class data science and tech experts, Atlas delivers powerful capabilities to optimise all aspects of the customer lifecycle and maximise business KPIs.
Customer data platform built for telcos
Centralise and govern all customer data in the industry-specific data platform and create a single, actionable view of every customer.

Monitor, manage and optimise performance
Powerful analytics, business intelligence, real-time dashboards and AI tools mean you can forecast, monitor and manage commercial and trading performance easily and accurately.

Customer acquisition
Expected lifetime value and financial data modelled alongside marketing, CRM, and behavioural data to analyse and predict the impact of new joiners. Advanced machine learning applied to marketing mix optimisation to predict marketing spend impact.

Customer value management
Launch with mature customer lifecycle management capabilities to deliver great customer value from day 1 with NBO and NBA prebuilt and ready to go.

Customer engagement
Build and automate impactful multi-channel campaigns. Establish strong CLM and deliver high-impact communications across all marketing channels.

Use cases – grow, retain and engage more customers
Extend customer LTV
Unlock greater lifetime value with data-informed monetisation strategies.
Maximise customer yield
Drive more value from your customer base with targeted growth tactics.
Optimise retention and engagement
Boost customer loyalty with data-driven insights and personalised interactions.
AI-powered acquisition
Leverage AI to predict and implement effective customer acquisition strategies and improve conversions.
Real-time contextual marketing
Deliver contextual and behavioural offers and services at the ideal point of interaction.
Hyper-personalisation at scale
Engage customers with precision, creating deeper, more meaningful connections.
CVM at Scale
Atlas gives you 50+ cutting-edge ML and AI models to unlock real-time insights across product, pricing, messaging, and offers.
Go beyond predictions – redesign your CVM to leverage real customer behaviour and deliver true hyper-personalisation at scale. Deliver best-in-class NBO and NBA programs– driving growth without the OPEX overhead.
Ecosystem & Telco Tech Partners
Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.


Connect with us
We’d love to talk to you about Atlas and the application of AI in your business. If you’re a business or IT decision-maker, get in touch.
Get in touch