Industry-native AI

Industry-native AI for B2C brands

Recurring revenue is only as good as the base behind it. Our models predict which subscribers are drifting, which trials will convert, which cohorts repay their acquisition cost and where marketing investment will deliver the strongest returns.

Subscriber churnTrial conversionLTVAcquisitionInvoluntary churnMarketing mix modellingSegmentationForecasting

The decisions that decide recurring revenue

Growth in B2C is won on retention, the value of the subscribers you acquire and the efficiency of every dollar spent winning them. Our models answer these pressure points.

Marketing spendMedia accountability by proxy

Attribution credits the last click and rewards the channels closest to the signup, leaving brand and upper-funnel investment unmeasured, so budget drifts toward what reports well rather than what compounds.

The opportunityMarketing mix modelling across paid, owned and offline, with a scenario planner to test allocation before the money is committed.

PaymentsRevenue lost to failed renewals

A meaningful share of cancellations are never a decision at all. Expired cards and failed charges churn paying subscribers silently, and blanket dunning treats every one of them the same.

The opportunityPayment failure and recovery propensity scored per subscriber, so retries and outreach are timed and prioritised where the revenue is recoverable.

ExecutionLean teams, manual campaign cycles

Growth teams know which subscribers need attention long before they can act. Segment pulls, list exports and channel handoffs absorb the week and cap how many journeys a small team can run.

The opportunityPrioritised next best action delivered daily into your channels, so journeys run driverless and the team supervises rather than assembles.

ChurnCancellation visible only in the exit survey

Usage tails off weeks before a subscriber cancels, but the signal sits unread in product data while retention offers go out to everyone equally. The customers who were never going to leave take the discount.

The opportunityDaily churn probability for every subscriber with the behaviours driving it, so save offers reach the people genuinely at risk.

AcquisitionTrials and promotions bought on volume

Introductory pricing fills the funnel with subscribers who never reach payback. Cohorts look identical at signup and separate sharply once the first full price cycle lands.

The opportunityJoiner cohorts analysed for cumulative lifetime revenue, with the attributes that predict conversion and longer tenure fed back into targeting.

Trusted by innovators, disrupters and intelligent brands

We deliver predictions that power world-class brands to create exceptionally personalised experiences.

What B2C brands run with us

AtlasDecision intelligence platformCVMAcquisition GrowthAIPredictive ModelsForecastingSegmentationThe self-optimising AI engine for subscriber growth. Turn complex customer data into automated, high-impact decisions that reduce churn, lower acquisition costs, increase LTV and maximise ROI.Explore Atlas ScoutEntry point to AI-ready CVMBIReportingData LakeAIMarketing AutomationSegmentationFor AI-ready customer management. BI reporting, customer data, and marketing automation in one streamlined platform to accelerate data-driven growth.Explore Scout CompassMarketing mix modellingMarketing Mix ModellingScenario PlanningChannel AttributionMedia ROIAI-powered marketing mix modelling to plot the true ROI of your campaigns. Optimise channel allocation and media spend to drive long-term, profitable customer growth.Explore Compass Data and AI Consulting ServicesAdvisory and deliveryData Maturity AssessmentData GovernanceDataOpsAI Use Case ValuationRoadmap DeliveryLeveraging our industry, domain, and operational expertise together with the Atlas platform architecture, we support leaders to accelerate data maturity and gain the competitive advantage.Explore our consulting services

Proven results

10xROI over two years

Driverless CVM across a portfolio of B2C brands.

A multi-brand group added an automated, AI-powered decisioning layer across its B2C brands, growing efficiency and effectiveness across the CVM programme with no increase in headcount or operating expense. Marketing teams now spend less time hunting for insights and more time acting on them.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Upsell Impact, Joiner Impact, Loyalty Impact, Churn Impact

Key results

3 months: To implement the driverless, ML-powered CVM programme
+10 models: Machine learning models trained, powering +20 journeys
1m+: Predictions made weekly to identify opportunity and risk

14%increase in conversions

Increase in conversions.

The result of a reallocated media mix and spend. Budget moved to the channels proven to convert.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Channel Attribution, Budget Optimisation, Growth Impact

Key results

14%: Increase in conversions from a reallocated media mix
$0: No additional budget required
6 models: 6 models operationalised within 6 months

47%budget efficiency improvement

Achieved with the Scenario Planner.

Budget, pricing and strategy changes were tested before committing spend.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Scenario Planning, Pricing Sensitivity, Spend Efficiency

Key results

47%: Budget efficiency improvement
2x: Doubled acquisition within the financial year.
29%: Incremental budget to drive growth.

Talk to us about your base

Discover how AI can transform your organisation. If you’re a business or IT decision maker, get in touch to explore the possibilities.