Industry-native AI

AI built inside telecoms for telecoms

Prepaid, postpaid, MVNO and multi-brand groups run on our models every day. The data model, the KPIs and the decision frameworks come from the industry, so intelligence arrives in the language your commercial teams already use.

Prepaid & postpaid CVMChurnARPU growthAcquisitionMarketing mix modellingSegmentationForecastingCampaign automation

The decisions that decide telecoms margins

Growth in telecoms is won on ARPU, retention and the cost of acquiring the right customers. Our models answer these pressure points.

ChurnRetention decided after the fact

Disconnection is usually visible in behaviour weeks before it happens, but reporting cycles surface it once the customer has already gone. Save desks and retention offers then compete for the same budget with no view of who was actually at risk.

The opportunityDaily churn probability for every service, with the drivers behind it, so retention spend lands on the customers who would otherwise leave.

AcquisitionVolume bought at the wrong value

Acquisition targets reward connections, not the lifetime value behind them. Cohorts that look identical at signup diverge sharply within three months, and by then the media budget is committed.

The opportunityJoiner cohorts analysed for cumulative lifetime revenue, with the attributes that predict higher value fed back into targeting and look-a-like audiences.

Marketing spendMedia accountability by proxy

Platform attribution credits the last click and rewards the channels closest to conversion. Brand and upper-funnel investment goes unmeasured, so budget shifts toward what reports well rather than what grows the base.

The opportunityMarketing mix modelling across paid, owned and offline, with a scenario planner to test allocation before the money is spent.

ExecutionLean teams, manual campaign cycles

Commercial teams know what to do long before they can do it. Segment pulls, list exports and channel handoffs absorb the week, capping how many journeys a small team can run and how fast they can respond.

The opportunityPrioritised next best action delivered daily into your channels, so journeys run driverless and a small team supervises rather than assembles.

Trusted by telecoms innovators, disrupters and intelligent brands

We deliver predictions that power world-class brands to create exceptionally personalised experiences.

What telecoms and MVNO brands run with us

AtlasDecision intelligence platformCVMAcquisition GrowthAIPredictive ModelsForecastingSegmentationThe self-optimising AI engine for subscriber growth. Turn complex customer data into automated, high-impact decisions that reduce churn, lower acquisition costs, increase LTV and maximise ROI.Explore Atlas ScoutEntry point to AI-ready CVMBIReportingData LakeAIMarketing AutomationSegmentationFor AI-ready customer management. BI reporting, customer data, and marketing automation in one streamlined platform to accelerate data-driven growth.Explore Scout CompassMarketing mix modellingMarketing Mix ModellingScenario PlanningChannel AttributionMedia ROIAI-powered marketing mix modelling to plot the true ROI of your campaigns. Optimise channel allocation and media spend to drive long-term, profitable customer growth.Explore Compass Data and AI Consulting ServicesAdvisory and deliveryData Maturity AssessmentData GovernanceDataOpsAI Use Case ValuationRoadmap DeliveryLeveraging our industry, domain, and operational expertise together with the Atlas platform architecture, we support leaders to accelerate data maturity and gain the competitive advantage.Explore our consulting services

Proven results

10xROI over two years

Driverless CVM across a portfolio of prepaid brands.

A multi-brand telecoms group added an automated, AI-powered decisioning layer across its prepaid brands, growing efficiency and effectiveness across the CVM programme with no increase in headcount or operating expense. Marketing teams now spend less time hunting for insights and more time acting on them.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Upsell Impact, Joiner Impact, Loyalty Impact, Churn Impact

Key results

3 months: To implement the driverless, ML-powered CVM programme
+10 models: Machine learning models trained, powering +20 journeys
1m+: Predictions made weekly to identify opportunity and risk

14%increase in conversions

Increase in conversions.

The result of a reallocated media mix and spend. Budget moved to the channels proven to convert.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Channel Attribution, Budget Optimisation, Growth Impact

Key results

14%: Increase in conversions from a reallocated media mix
$0: No additional budget required
6 models: 6 models operationalised within 6 months

90 daysto scale

A CVM programme built from scratch, no code required.

A fast-growing MVNO stood up its CVM programme on Atlas and Atlas Communicate. Atlas provides predictive analytics; Communicate handles segmentation, multi-lingual campaign flows, journey building and multi-channel execution. A lean marketing team now delivers sophisticated driverless NBA.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Cross-sell Impact, Recharge Impact, Churn Impact, Communicate, Joiner Impact, Forecasting, Anomaly Detection, Campaign Analytics

Key results

< 30 days: To full data ingestion
~50: Campaigns supported, delivered within two months
500k: Predictions supporting daily decisions

24%increase in conversions

Increase in conversions.

The result of reallocating to an optimised marketing mix. Diminishing returns were identified channel by channel.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Marketing Mix Modelling, Diminishing Returns, Growth Impact

Key results

24%: Increase in conversions on an optimised mix
3 models: Models operationalised for key product lines and brand contribution
$0: 45% of budget reallocated to proven channels.

+$3.5mincremental revenue per year

Propensity modelling drives every CVM decision.

A prepaid mobile brand deployed Atlas to automate decision making across its base. Propensity scores now inform strategic and tactical marketing alike. Better timing and targeting lifted conversion on low-performing campaigns by +12%.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Revenue Impact, Joiner Impact, Loyalty Impact, Churn Impact

Key results

~80: Campaigns running daily with automated prioritisation
4.5x: Increase in auto top-up rates adding ~$300k annualised revenue
5x: Increase in recharge frequency, worth $1.1m in LTV

47%budget efficiency improvement

Achieved with the Scenario Planner.

Budget, pricing and strategy changes were tested before committing spend.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Scenario Planning, Pricing Sensitivity, Spend Efficiency

Key results

47%: Budget efficiency improvement
2x: Doubled acquisition within the financial year.
29%: Incremental budget to drive growth.

5 FTEcost saving

Next-generation NBA run by an OPEX-light team.

An international mobile brand has powered its CVM with Atlas for more than five years, running a complex next-best-action programme with predictive models across every KPI. +40 journeys operate driverless each day, prioritised automatically, supported by fewer than two full-time staff.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Revenue Impact, Churn Impact, Base Movement, Forecasting, Anomaly Detection, Segment Builder, Campaign Analytics

Key results

1m+: Predictions made weekly across the entire base
20: Campaigns running daily with automated prioritisation
4:1: Ratio of insights to campaign generation

Ecosystem partners

We plug into the stack you already run, from cloud and data warehousing through to BSS, CRM and channel delivery.

Now available on the GCP MarketplaceDeploy through your existing Google Cloud agreement and draw down committed spend.

Talk to us about your base

Discover how AI can transform your organisation. If you’re a business or IT decision maker, get in touch to explore the possibilities.