Portfolio intelligence for multi-brand operators
Vantage is a multi-brand data platform that provides single market views and portfolio insights in one platform. It brings every brand in your portfolio together within the wider competitive context, so your team can benchmark performance, identify opportunity and act on evidence rather than instinct.
Are you turning brand data into portfolio value?
It’s easy to analyse brand performance in isolation, but operating a multi-brand strategy means understanding performance across brands. It’s not enough to leave this to monthly reporting; the market is changing constantly and so should the portfolio.
Fragmented visibility
Performance data across brands is fragmented and difficult to compare.
Manual consolidation
Spreadsheets and ad hoc extracts absorb the time that should go into performance, not data wrangling.
Inconsistent benchmarks
Without common metrics, it is hard to know how to help each individual brand perform to the best of their ability.
Slow time to insight
Reporting cycles lag the market, so problems become visible only after the damage is already done.
Limited market context
Brand performance is reviewed in isolation, without a clear view of what competitors are doing.
Reactive decision-making
Without forward visibility, the portfolio ends up being managed by looking in the rear-view mirror.
Retail is supercharged with data. Portfolio teams are forced to operate on gut.
This holds back the operator, and it holds back the brands in the portfolio too, despite the effort that goes into winning and onboarding them.
One underlying dataset, connected to portfolio performance
Data platform
A single point of integration with your operational data, on a standardised data model. Brands in the portfolio can unlock the same structured data to build their own predictive models and optimise their own performance, benefiting from a shared data platform whilst operating privately and independently from competitors within the portfolio.
Single point of integrationStandardised data modelCompetitor data
Market-wide pricing, promotions and new product launches, so every commercial decision is made in the context of what competitors are doing.
“Who is on promo, what is the mean discount, and where is the white space?”
Offers & promotionsPromo durationsLaunches & withdrawalsCompetition intensityNew entrantsMarco for data analysis
An agentic AI analyst for the whole portfolio. Ask in natural language, run ad hoc analysis, and deep dive into specific insights and trends without waiting on a report.
“Which of my brands has the worst churn rate, and why?”
Agentic AINatural language searchAd hoc queriesGraphing & chartingBenchmarks & comparators
An averaged view across every brand, with each one compared on common portfolio metrics, so you can see the portfolio contribution rather than vanity performance metrics.
Gross addsNet newPort-outsTenureChurnARPUTotal baseForecasting
A forward-looking view of key performance metrics for the portfolio and for every brand within it. Project each brand’s trajectory against plan, so you can identify early and intervene early.
KPI forecastingTrend & seasonalityGap to targetBase movement
Predicted tenure and base health for every brand, with monthly inflows and outflows tracked to support monthly and quarterly reviews.
IBRO frameworkSurvival analysisTenure predictionIntra-portfolio switchingSegmentation
Portfolio-wide exploration of customer similarities and differences to surface product and segment opportunities, and keep each brand’s positioning distinct within the portfolio.
GeographyPlan typesPromotional joinersPayment typesBehavioural patternsAggregate trading reports
Interrogable trading reports that standardise and simplify commercial reporting, and support weekly, monthly and quarterly reviews with every brand.
Connections vs forecastBase value in vs outKPIs MTD & YTDPort in & outOne view of the market, every brand benchmarked, and every portfolio decision backed by evidence.
What Vantage delivers for your business
Drive portfolio performance
Every brand partner receives genuine insight into its performance, benchmarked across the industry, so underperformance is visible early.
Reduce operational overhead
Vantage replaces the manual overhead of traditional reporting and analytics suites, cutting the time between data and decision.
A growing set of use cases
From product and pricing strategy to yield management, brand performance and financial efficiency, the use cases grow as the portfolio does.
Plus, every brand in the portfolio benefits
The integration behind Vantage can be reused to give each brand its own Atlas or Scout tenancy. Brands see only their own data, never the portfolio view, and gain predictive models for churn, retention, usage and growth.
Now available on the GCP MarketplaceDeploy Vantage within your own Google Cloud infrastructure and draw down committed spend.See Vantage in action
Give your portfolio team the same standard of intelligence its brands already rely on. Get in touch to arrange a walkthrough.