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Industry-native AI

Industry-native AI for entertainment audiences

Streaming, pay TV, audio and content brands live and die on subscriber value. Our models predict who is drifting, which audiences are worth acquiring and where content and media investment will deliver the strongest returns.

Subscriber churnAudience acquisitionContent engagementMarketing mix modellingSegmentationForecastingCampaign automationPredictive Analytics

The decisions that decide subscriber value

Growth in entertainment is won on retention through content cycles, the quality of the audiences you acquire and the return on every marketing dollar. Our models answer these pressure points.

ChurnCancellation tied to the content calendar
Subscribers join for a title and leave when it ends. Engagement falls away weeks before the cancellation, but by the time the churn report lands the customer has already left.
The opportunityDaily churn probability for every subscriber with the viewing and engagement drivers behind it, so save offers reach customers while they are still watching.
AcquisitionAudiences bought on volume, not value
Promotional pricing and launch windows attract subscribers who never reach payback. Cohorts that look strong at signup separate sharply once the introductory period ends.
The opportunityJoiner cohorts analysed for cumulative lifetime revenue, with the attributes that predict longer tenure fed back into targeting and look-a-like audiences.
Marketing spendContent and media investment measured by proxy
Platform attribution rewards the channels closest to signup, leaving brand, broadcast and sponsorship unaccounted for, so budget drifts towards what reports well rather than what grows the base.
The opportunityMarketing mix modelling across paid, owned and offline, with a scenario planner to test allocation ahead of launch rather than afterwards.
ExecutionLean teams, manual campaign cycles
Marketing teams know which subscribers need attention long before they can act. Segment pulls, list exports and channel handoffs absorb the week and cap how many journeys a small team can run.
The opportunityPrioritised next best action delivered into your channels daily, so journeys run driverless and the team supervises rather than assembles.

Trusted by entertainment innovators, disrupters and intelligent brands

We deliver predictions that power world-class brands to create exceptionally personalised experiences.

Sky New Zealand

What entertainment brands run with us

AtlasDecision intelligence platformCVMAcquisition GrowthAIPredictive ModelsForecastingSegmentationThe self-optimising AI engine for subscriber growth. Turn complex customer data into automated, high-impact decisions that reduce churn, lower acquisition costs, increase LTV and maximise ROI.Explore AtlasCompassMarketing mix modellingMarketing Mix ModellingScenario PlanningChannel AttributionMedia ROIAI-powered marketing mix modelling to plot the true ROI of your campaigns. Optimise channel allocation and media spend to drive long-term, profitable customer growth.Explore CompassData and AI Consulting ServicesAdvisory and deliveryData Maturity AssessmentData GovernanceDataOpsAI Use Case ValuationRoadmap DeliveryLeveraging our industry, domain, and operational expertise together with the Atlas platform architecture, we support leaders to accelerate data maturity and gain the competitive advantage.Explore our consulting services

Proven results

An internet and mobile provider

Increase in conversions.

The result of a reallocated media mix and spend. Budget moved to the channels proven to convert.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Channel Attribution, Budget Optimisation, Growth Impact

An Entertainment brand

A data and AI readiness audit before the build begins.

The brand engaged SourseAI to assess its data strategy ahead of its own AI journey. The work set out to identify gaps in data, infrastructure, organisation and process that would hinder the business from fully adopting AI, and to establish where the value would come from first.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Data maturity assessment, Use case valuation, Solution design

A multi-brand subscription group

10x ROI over two years from driverless CVM.

The group added an automated, AI-powered decisioning layer across its brands, growing efficiency and effectiveness across the CVM programme with no increase in headcount or operating expense. Marketing teams now spend less time hunting for insights and more time acting on them.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Upsell Impact, Joiner Impact, Loyalty Impact, Churn Impact

An entertainment brand

Micro-segmentation built to run inside the client environment.

SourseAI designed and built a bottom-up segmentation product that identifies the behaviours forming the foundation of future segments for acquisition and retention. The solution was built in Google Cloud and deployed to operate within the client’s own data warehouse.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Micro-segmentation, CVM framework

A challenger consumer brand

Increase in conversions.

The result of reallocating to an optimised marketing mix. Diminishing returns were identified channel by channel.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Marketing Mix Modelling, Diminishing Returns, Growth Impact

Talk to us about your audience

Discover how AI can transform your organisation. If you’re a business or IT decision maker, get in touch to explore the possibilities.

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