Scout

Your data-driven growth accelerator

Give your business an unnatural advantage with Scout, our all-in-one solution designed to leverage data for growth and set you up for an AI future. In the box: BI, CDP and marketing automation.

Industry-native AI for Telecoms & MVNO

BIReportingData LakeAIMarketing AutomationData AnalysisSegmentation

The platform

From raw data to intelligent action

Customer 365 View

A consolidated single customer view cleaned and easy to consume for every downstream platform, so you understand each customer holistically.

Customer analytical recordsData QA & ETLStandardised data model

Marco, your agentic data analyst

Built into Scout, Marco lets any user query and explore data in natural language, including predictive modelling output.

Agentic AISelf-directed analysisData analysisGraphing & chartingRecommended actions

Base Movement

Monitor macro trends and base health to find problem areas and monitor how customer behaviour shifts over time.

Survival analysisTenure analysisIBRO framework

Forecasting & Anomaly Detection

AI learns complex trends and seasonal influences to predict future performance across every KPI, product and audience type.

Neural network ForecastingVolatility model

Joiner Impact

We analyse acquisition cohorts for cumulative lifetime revenue, then break them down to define the attributes and behaviours that drive higher LTV.

Decile explorationLifetime valueHistoric cohort analysis

Upgrade pathway to Atlas

Spend Impact, powered by Compass

Marketing mix modelling to optimise channel spend and support financial year planning decisions.

Scenario planningAutomated model trainingMarketing mix modelling

Segment Explorer

Explore, design and operationalise customer segments using any data in the platform, including predictive modelling outputs.

Customer analytical recordAttribute distributionsNo-code segment builder

Prioritise

A CVM action framework that identifies the next best action and prioritises campaign delivery for every customer, supporting a scalable programme.

Next Best OfferUplift modelling

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Loyalty Impact

Predicted lifetime value is calculated for every customer and used to project future value across the entire base, showing which behaviours help or hurt loyalty.

Survival analysisLTV optimisation

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Churn Impact

Predict the probability of churn for all services and identify the key reasons for churn across the base to improve retention initiatives.

Probabilistic modelsFeature correlation

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Upsell & Cross-sell Impact

Causal factors plus historical, CRM and behavioural data explain yield opportunities and recommend treatments across cross-sell, upsell and loyalty offers.

Probabilistic modelsFeature correlation

Campaign creation & automation

Design campaign creatives and customer journeys, triggered by events or by predictions and propensities.

Visual workflow mappingNo-code drag and drop

Audience targeting & personalisation

Build audience segments and personalise every campaign for language, channel or other preferences.

Dynamic segmentationBehaviour monitoring

Channel & integration

Build omnichannel experiences that respect channel preference, executed in real time or batched.

Email, SMS, push, WhatsAppAPI, webhooks, file transfer

Next Best Offer

Automated testing and optimisation of offer allocation across campaigns and the customer lifecycle, lifting conversion and satisfaction.

A/B testingHeuristicsUplift modelling

Campaign Analytics

Operational and post-campaign reporting that closes the loop and supports continuous test and learn.

Test vs control analysisCampaign reportingPCA

Built for the people accountable for the base: churn, lifetime value and the cost of growth.

Trusted by innovators, disrupters and intelligent operators

Helping customers around the world to make data-driven decisions and grow with confidence.

Proven results

45days to value

Achieved faster time to market, reduced costs.

From day one, accelerated time to market and cut cost wastage. Churn was prevented before it reached the base.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Segment Builder, Atlas Communicate

Key results

45 days: From kick-off to first insight in market
1 platform: BI, customer data and automation in one
0: Additional headcount required

Scout solves the productivity gap in your team

Skilled people spend weeks pulling reports, reconciling systems and building campaigns by hand. Scout takes that work away so they can spend time on decisions that need their expertise.

VisibilityKPIs tracked after the fact

Customer movement, inflow, outflow and lifecycle stages are reconstructed in spreadsheets weeks after the month closes, so problems surface once a quarter is already lost.

The opportunityDashboards that track KPIs and lifecycle movement as it happens.

ExecutionCampaigns built by hand, one channel at a time

Every send is assembled manually, and each channel runs to its own schedule, capping how many customers a small team can reach.

The opportunityAutomated multi-channel campaigns that scale without adding headcount.

DecisionsReporting that describes, never directs

BI tells you what happened but not what to do next, leaving judgement calls to whoever has the strongest opinion in the room.

The opportunityBI and insight tools that point to the decision, not just the number.

ReadinessAI deferred until the data is perfect

Models are treated as a future project, so the base keeps churning while the business waits for a foundation that never arrives.

The opportunityPre-built AI models ready to switch on as you grow.

ForesightPerformance managed in the rear-view mirror

With no forecasting or anomaly detection, a shift in the base can only be seen when it impacts the bottom line.

The opportunityPredictive forecasting that flags anomalies before they hit results.

FoundationCustomer data scattered across systems

Records live in billing, CRM and campaign tools that disagree with each other, so nobody trusts the single view.

The opportunityOne industry-native platform offering a unified, actionable customer view.

GrowthGeneric data, generic growth

Off-the-shelf tools know nothing about your industry, so growth strategies are built on generic benchmarks.

The opportunityEnriched industry-native data tailored to your industry’s use cases.

Start with confidence. Scale with purpose.

Scout is your first step towards smarter data-driven strategy and sustainable growth. Whether you’re focused on growth and scaling, or laying the groundwork for AI-driven decision-making, Scout meets you where you are.

Developed by SourseAI’s award-winning team of industry experts, Scout combines powerful tools for customer management, BI, operational optimisation, decision-making and data governance in one easy-to-use solution.

CAPEX & OPEX efficient from day 1
Finger on the pulse
Sophisticated CVM from day 1
Seamless scaling
Accelerate growth
Quick time to value

Beyond a CDP. Beyond analytics. Beyond automation.

Capability	Scoutby SourseAI	Atlasby SourseAI	CRM & BI	Data science tooling	Marketing automation
Data platform	✓	✓	✓	No	No
BI reporting	✓	✓	✓	No	No
Predictive modelling	General models	✓	No	✓	Partial
Custom modelling	No	✓	No	✓	No
Campaign automation	✓	✓	Partial	No	✓
Campaign analytics	✓	✓	Partial	No	✓
Built for non-tech users	✓	✓	Sometimes	No	✓
Fixed cost	✓	✓	No	No	Partial
Time to value	~1 month	~4 months	~6 months	12+ months	6+ months
Implementation time	< 1 month	2 to 3 months	3 to 6 months	6 to 12 months	3 to 6 months

Everything you need to grow an unnatural advantage

Scout includes all the tools a digital business needs to harness decision intelligence, along with specialist tools for reporting, data science and campaign management.

Ecosystem partners

Scout plugs into the stack you already run, from cloud and data warehousing through to channel delivery.

Now available on the GCP MarketplaceDeploy Scout through your existing Google Cloud agreement and draw down committed spend.

See Scout in action

Discover how AI can transform your organisation. If you’re a business or IT decision maker, get in touch to explore the possibilities.