Atlas

The platform for high-stakes decision making

Atlas is data-heavy and intelligence-led. Built to solve the intelligence-execution paradox, it gives executives operational agility at the speed of the market, protecting the P&L from the inside out.

Which segments carry the highest margin this quarter?Top decile margin sits with 12-month contract holders on mid-tier data plans. Three segments hold 61% of gross margin.Segment A-GGross margin indexModel a 6% price rise on loyal customers.Net revenue lifts 3.1% with churn drag of 0.8pp. Tenure above four years absorbs the rise; year-two cohorts do not.+3.1%Net revenue0.8ppChurn drag4.2yrSafe tenureGroup the at-risk base by cohort.Four clusters explain most of the risk. Cluster 2 is price-sensitive and reachable; cluster 4 has already downgraded twice.Cluster 134%Cluster 271%Cluster 352%Cluster 488%

What are my most profitable customers?

Industry-native AI for Telecoms & MVNO

CVMGrowthPredictive AnalyticsMarketing Mix ModellingSegmentationCampaign automationAgentic AIData Analysis

The platform

From raw data to intelligent action

Customer 365 View

A consolidated single customer view cleaned and easy to consume for every downstream platform, so you understand each customer holistically.

Customer analytical recordsData QA & ETLStandardised data model

Marco, your agentic data analyst

Built into Atlas, Marco lets all users query and explore data in natural language, including predictive modelling outputs.

Agentic AISelf-directed analysisData analysisGraphing & chartingRecommended actions

Base Movement

Monitor macro trends and base health to find problem areas and monitor how customer behaviour shifts over time.

Survival analysisTenure analysisIBRO framework

Forecasting & Anomaly Detection

AI learns complex trends and seasonal influences to predict future performance across every KPI, product and audience type.

Neural network ForecastingVolatility model

Joiner Impact

We analyse acquisition cohorts for cumulative lifetime revenue, then break them down to define the attributes and behaviours that drive higher LTV.

Decile explorationLifetime valueHistoric cohort analysis

Spend Impact, powered by Compass

Marketing mix modelling to optimise channel spend and support financial year planning decisions.

Scenario planningAutomated model trainingMarketing mix modelling

Segment Explorer

Explore, design and operationalise customer segments using any data in Atlas, including predictive modelling outputs.

Customer analytical recordAttribute distributionsNo-code segment builder

Prioritise

A CVM action framework that identifies the next best action and prioritises campaign delivery for every customer, supporting a scalable programme.

Next Best OfferUplift modelling

Loyalty Impact

Predicted lifetime value is calculated for every customer and used to project future value across the entire base, showing which behaviours help or hurt loyalty.

Survival analysisLTV optimisation

Churn Impact

Predict the probability of churn for all services and identify the key reasons for churn across the base to improve retention initiatives.

Probabilistic modelsFeature correlation

Upsell & Cross-sell Impact

Causal factors plus historical, CRM and behavioural data explain yield opportunities and recommend treatments across cross-sell, upsell and loyalty offers.

Probabilistic modelsFeature correlation

Campaign creation & automation

Design campaign creatives and customer journeys, triggered by events or by Atlas predictions and propensities.

Visual workflow mappingNo-code drag and drop

Audience targeting & personalisation

Build audience segments and personalise every campaign for language, channel or other preferences.

Dynamic segmentationBehaviour monitoring

Channel & integration

Build omnichannel experiences that respect channel preference, executed in real time or batched.

Email, SMS, push, WhatsAppAPI, webhooks, file transfer

Next Best Offer

Automated testing and optimisation of offer allocation across campaigns and the customer lifecycle, lifting conversion and satisfaction.

A/B testingHeuristicsUplift modelling

Campaign Analytics

Operational and post-campaign reporting that closes the loop and supports continuous test and learn.

Test vs control analysisCampaign reportingPCA

Built for the people accountable for the base: churn, lifetime value and the cost of growth.

Trusted by innovators, disrupters and intelligent operators

We deliver predictions that power world-class brands to create exceptionally personalised experiences.

Proven results

10xROI over two years

Driverless CVM across a portfolio of prepaid brands.

A multi-brand telecoms group added an automated, AI-powered decisioning layer across its prepaid brands, growing efficiency and effectiveness across the CVM programme with no increase in headcount or operating expense. Marketing teams now spend less time hunting for insights and more time acting on them.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Upsell Impact, Joiner Impact, Loyalty Impact, Churn Impact

Key results

3 months: To implement the driverless, ML-powered CVM programme
+10 models: Machine learning models trained, powering +20 journeys
1m+: Predictions made weekly to identify opportunity and risk

+$3.5mincremental revenue per year

Propensity modelling drives every CVM decision.

A prepaid mobile brand deployed Atlas to automate decision making across its base. Propensity scores now inform strategic and tactical marketing alike. Better timing and targeting lifted conversion on low-performing campaigns by +12%.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Revenue Impact, Joiner Impact, Loyalty Impact, Churn Impact

Key results

~80: Campaigns running daily with automated prioritisation
4.5x: Increase in auto top-up rates adding ~$300k annualised revenue
5x: Increase in recharge frequency, worth $1.1m in LTV

5 FTEcost saving

Next-generation NBA run by an OPEX-light team.

An international mobile brand has powered its CVM with Atlas for more than five years, running a complex next-best-action programme with predictive models across every KPI. +40 journeys operate driverless each day, prioritised automatically, supported by fewer than two full-time staff.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Revenue Impact, Churn Impact, Base Movement, Forecasting, Anomaly Detection, Segment Builder, Campaign Analytics

Key results

1m+: Predictions made weekly across the entire base
20: Campaigns running daily with automated prioritisation
4:1: Ratio of insights to campaign generation

90 daysto scale

A CVM programme built from scratch, no code required.

A fast-growing MVNO stood up its CVM programme on Atlas and Atlas Communicate. Atlas provides predictive analytics; Communicate handles segmentation, multi-lingual campaign flows, journey building and multi-channel execution. A lean marketing team now delivers sophisticated driverless NBA.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Prioritise, Cross-sell Impact, Recharge Impact, Churn Impact, Communicate, Joiner Impact, Forecasting, Anomaly Detection, Campaign Analytics

Key results

< 30 days: To full data ingestion
~50: Campaigns supported, delivered within two months
500k: Predictions supporting daily decisions

Atlas solves the intelligence gap that shows up on your P&L

Your teams are surrounded by more data than ever, yet the gap between data collection and profitable action has never been wider.

The reliability riskLLMs are not a strategy

Inconsistency and hallucination are liabilities, not glitches. LLMs might be a part of the plan but probabilistic models are crucial in high-stakes decisioning. You need audited, stable models that give the same result every time.

The opportunityFuse generative speed with deterministic precision to de-risk decisions.

The inertia taxInertia is your greatest threat

If your software and decisioning cycles move more slowly than the market, the software is the problem. Rigid platforms leave you unable to pivot pricing, packaging or retention in real time, and the catch-up cost compounds.

The opportunityBreak the intelligence-execution paradox by connecting decisioning to action.

The profitability squeezeBeyond the rear-view mirror

Rising costs and heightened competition mean margins are constantly under siege, yet most subscription brands still manage P&L by looking back, only spotting inefficiencies after the financial damage is done.

The opportunityMove from reactive reporting to predictive certainty.

Pilot purgatoryAutomation without intelligence

Many organisations rushed into agentic AI to automate legacy workflows and got stuck in pilots. Without centralised intelligence you automate fragmented processes rather than driving enterprise-wide P&L outcomes.

The opportunityMove from fragmented pilots to productionised, scalable intelligence.

Swap integration complexity for frictionless intelligence

Atlas enables brands to leverage their data to improve the intelligence of every decision. It acts as a CDP, an analytics tool, an industry expert, a marketing automation tool, and everything in between.

Intelligence without friction
Self-sufficiency: empowering business, not IT
Speed, intelligence and industry precision
Industry-native AI, not generic models
Decision intelligence, not execution plumbing
Action in days, not quarters

Beyond a CDP. Beyond analytics. Beyond automation.

Capability	Atlasby SourseAI	Scoutby SourseAI	CRM & BI	Data science tooling	Marketing automation
Data platform	✓	✓	✓	No	No
BI reporting	✓	✓	✓	No	No
Predictive modelling	✓	General models	No	✓	Partial
Custom modelling	✓	No	No	✓	No
Campaign automation	✓	✓	Partial	No	✓
Campaign analytics	✓	✓	Partial	No	✓
Built for non-tech users	✓	✓	Sometimes	No	✓
Fixed cost	✓	✓	No	No	Partial
Time to value	~4 months	~1 month	~6 months	12+ months	6+ months
Implementation time	2 to 3 months	< 1 month	3 to 6 months	6 to 12 months	3 to 6 months

Eliminating the friction of ‘everything in between’

The everything in between is where P&L suffers most: manual exports, stale reports and misaligned triggers. Atlas eliminates that friction by serving as the central nervous system for your brand, delivering intelligence where required so teams move confidently at the speed of the market.

Ecosystem partners

Atlas plugs into the stack you already run, from cloud and data warehousing through to channel delivery.

Now available on the GCP MarketplaceDeploy Atlas through your existing Google Cloud agreement and draw down committed spend.

See Atlas in action

Discover how AI can transform your organisation. If you’re a business or IT decision maker, get in touch to explore the possibilities.